About

Hey, I’m Alex Munoz.

In first grade, after a field trip to the fire department, I hung hand-made posters around the house detailing what to do in the event of a fire. Soon after, I preformed a mock fire drill in the middle of the night using a whistle & a flashlight.

— My parents bought new smoke detectors.

In high school, I ran a meme page mocking any staff or policies I opposed — while also serving as the student body president.

— I sold merch & increased student involvement ten fold.

By freshman year of college, as a new intern, I managed to convince my boss that the best way to increase sales was by giving away thousands worth of product. I also slept through the interview.

— The idea went on to be the company’s most successful long running campaign.

Later, I lied & told my professor I was President of the Ad Club, so I could pitch the club to the 450 person lecture. I had joined the previous day.

— I grew the club from 10 to +150 members & it became an award-winning student org.

(I eventually became the real President too.)

I believe there is a creative solution to every problem.

Consequently, I’ve become obsessed with taking in the world, understanding why people do the things they do, and how it relates to the products they consume & the life they live.

I’ve been told I’m a “creative” all my life — and I still don’t know what the word means. If anything, I’m an observer, questioner and a rule-bender with access to Adobe.

Check your smoke detector.