About

Alex Munoz is a digital media specialist and advertising creative based in greater Chicagoland.

Working across media, marketing, and the public sector, Alex creates campaigns and narratives that shape brands, places, and leaders — connecting organizations with modern audiences in ways that feel authentic. His work pairs storytelling with strategy, measuring success not just by aesthetics, but by attention, engagement, and tangible impact.

At Kilroy’s Group, Alex led creative strategy for concerts, DJs, live events, and large-scale branded beverage promotions across a multi-venue nightlife brand. Managing content reaching more than 86,000 followers and generating millions of unpaid impressions, he directed real-time content creation, oversaw contracted talent, and developed repeatable media systems that turned live experiences into sustained digital engagement. He also contributed to experiential strategy, guiding decisions around guest experience, crowd flow, and environmental touchpoints that shaped how audiences moved through and experienced each event.

Previously, as Advertising Manager at One World Enterprises, Alex pioneered social-first marketing across multiple hospitality brands, producing multimedia campaigns and experiential activations grounded in both sales data and audience insight. His Pizza X “X Marks the Spot” guerrilla marketing campaign transformed random pop-up locations into real-world viral moments — orchestrating unpredictable drops that sparked online speculation and sent hundreds of college students racing across town as locations were revealed in real time. Some activations grew so quickly they were ultimately shut down by police, turning free pizza into a city-wide scavenger hunt and generating widespread unpaid media impressions through user-generated content and coverage from college media outlets.

Alex now works for the City of Michigan City, Indiana, modernizing how the city presents itself online. His work in media and strategic communications translates policy and initiatives into engaging content, supports crisis and public safety messaging, and produces campaigns promoting local businesses & tourism.

Beyond his primary roles, Alex has worked on independent, project-based creative work across political campaigns, event marketing, and brand development.

He also served as President of The Ad Club at Indiana University, an independent collegiate networking organization. Under his leadership, membership grew from just 10 members to more than 250, became the first dual-school student organization in university history, and earned awards from the Kelley School of Business for excellence in collaboration and professional development.

As a young digital native, Alex believes effective communication doesn’t interrupt people — it reflects culture in ways that earn their attention.