Media and communications professional working at the intersection of creative, strategy, and storytelling.
I create work that earns attention, shapes perception, and resonates with audiences — from digital campaigns and live experiences to executive communications and high-stakes public messaging.
Manifesto
Attention is earned.
Anyone can put something in front of an audience. But is it worth their attention?
I take time to understand the people on the other side — what they notice, what they think and feel, and what they'll remember.
Everything is communication.
What you say matters. So does how, when, and where you say it.
From the headline or camera angle to the timing of a response, every decision shapes how communication is understood. I approach each aspect with the same intention as the message itself.
Select Work
My experience spans brands, entertainment, government, live events, advertising, and public relations — my strategy changes with each client, my principles don't.
“It’s a City Thing”
A citywide storytelling campaign I developed to spotlight locally owned businesses through short-form video, photography, and editorial features — giving each business its own story while building a larger narrative around Michigan City, IN.
132K views
12.5K engagements
74.5% average non-follower views
1.4K new follows
Earned Media:
Events
From concerts and nightlife to festivals and food trucks, I develop creative playbooks that build anticipation, drive attendance, and extend the life of an event beyond the day itself — through social content, organic sharing opportunities, and real-time coverage.
+100 events.
Real-time coverage.
On-site direction.
Multi-source editing.
Crisis Communication
When information moves fast, clarity and timeliness matter most.
I’ve managed communications through fast-paced, evolving crises where accuracy, timing, and trust directly shape the outcome. I give leadership the space to focus on solutions while ensuring the media has accurate information, meaningful context, and a reliable point of contact.
The best media relationships are built before a crisis happens. By being accessible, responsive, and credible, I help organizations establish their voice early, shape the narrative with facts, correct misinformation without defensiveness, and protect both an organization’s reputation and stakeholders when the pressure is highest.
Rapid Response.
Strategic Messaging.
Relationships built on trust.
In good company…
Other brands, organizations and teams I’ve created for and collaborated with.
The Long Drink Co.
Waka Flocka Flame
Barstool Sports
One World Enterprises
Kilroy’s Group
X-Insurance Sports
